About Wool & Water

Based in Chicago and New York City, Wool & Water is built by the minds of pragmatic futurists, creative strategists, and passionate retail advocates with a passion for Extended Retail™. We help brands create new sales channels and generate revenue by putting the digital consumer experience first. We serve as extensions to internal marketing and sales teams and bridges to external agencies. 


Mission Statement

Wool & Water was born of passionate retail advocates and creative strategists who were frustrated by the belief that we were using technology to its full potential. We believe that retail is not dead and created Extended Retail to advance our client’s needs and fulfill their consumer’s wants.


Guiding Vision

  • We are marketers first, tech futurists second, and are experience driven

  • We don’t believe in tech for tech’s sake: everything we make must support a business objective

  • Great design and user experience are our cornerstones: we make tech consumers want to use 


Guiding Values

  • We believe in the power of tomorrow

  • We believe with help, anyone can do anything

  • We believe in leaving the world a better place than we found it

Executive Team

Jeff Bodzewski 

Partner & Chief Executive Officer

Jeff has been a trusted counselor to brands including Google, Boston Beer, Unilever, Lyft, Discover Financial, and AT&T as they look to drive revenue. Harvard Business Review profiled my work in reaching actionable consumer insights, Corinium named me one of the Top 50 Analytics professionals in the US/Canada.



Justin McAneny 

Partner & Chief Strategy Officer

Justin has more than 15 years experience using digital strategy and storytelling to help companies monetize their web properties, social media, and emerging tech.


A generalist amongst digital strategists, Justin has found success reaching consumers at scale using various digital touchpoints.



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Andrew Strickland 

Chief Technology Adviser

Andrew is a veteran tech leader and CEO of Pixel and Texel. He has been at the forefront of AR, VR, and mobile for nearly two decades. Andrew guides the team to find new and innovative ways to leverage tech in an extended retail world.


Andrew believes that overlaid digital experiences are the future of all things mobile, wearable, and web.



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