The First

Extended Retail


We are pragmatic futurists with a passion for Extended Retail™

Research shows consumers want to go shopping, they just don't want to go to a store.

Wool & Water created the first-of-its-kind shoppable augmented and virtual reality, and smart-home experiences using tech consumers already own.

What is Extended Retail?

Extended Retail™ bridges brick and mortar and e-comm, to bring convenience, selection, experience (see/try), and best prices together using extended reality – the blending of augmented, virtual and mixed realities (AR/VR/MR).


would be more likely to purchase from a company offering AR than one that does not


of people have used AR or VR in the past 30 days


of people said their opinions or AR / VR experiences have improved in the last six months

2021 survey of 1,000 US consumers conducted for Wool & Water LLC

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